The Name Bubbles Press Kit

What's In a Bubble? Much More Than a Name.

Name Bubbles began because of a problem many parents have, Michelle Brandriss was frustrated that her son Cooper’s belongings kept getting lost at daycare—her homemade permanent marker-and-masking-tape labeling system simply wasn’t cutting it. The handwritten labels were falling off and mix-ups were happening, Michelle knew she wasn't the only parent dealing with lost items—after all, other kids’ bottles were somehow ending up in her son's bag.
In search of a solution and sensing a business opportunity, Michelle began researching printing methods and product materials for labels to be dishwasher and laundry safe. In January of 2009, Name Bubbles came to life and began selling waterproof kids labels around the world. 
Fast forward 10 years, and Name Bubbles is one of the largest companies of its kind. Michelle grew her business from a basement office startup to an industry leader reaching 90,000+ families a year in over 50 countries around the world. Her formula became the company mantra, produce an excellent product and deliver a happy customer experience.
A special sentiment Michelle has is that Name Bubbles are growing up with children around the world. From babies to big kids, their special name labels stick with them every step of the way and were customized with love.
Press coverage
"Best Overall: Name Bubbles School Labels Pack at "Designed to stand up to washing machines and dishwashers, these durable labels can be used on kids' clothes, lunchboxes, and more.""
The 11 Best Clothing Labels of 2021
The Spruce - September 17, 2020
"Join Women@Work for a conversation with Michelle Brandriss, founder and president of, which offers a variety of kid-proof labels that can be used on clothing, toys, baby bottles, school supplies, storage containers and more."
Women Who Lead
Times Union - April 08, 2020
"Name Bubbles’ adorable peel-n-stick labels are a school year accessory that doubles up on giving back. One, it gives your mini scholar the means to track her supplies in the daily shuffle, even when you throw them in for a good clean in the dishwasher or laundry. Two—Name Bubbles will donate $1 of every School Pack purchase to the Miracle Foundation, so orphans around the globe can access education and opportunity. Give a little bit, get a serious “lot” with these do-good labels. Psst ... our editor put them to the test and to date they've yet to peel off!"
Gear & Clothing Labels That Every Kid (& Parent) Needs
Red Tricycle - August 11, 2019
"After plastering two water bottles, a nylon lunch box, several food container lids, and a few T-shirts with seven kinds of labels and putting them through a combined total of 24 wash cycles, we found that the Name Bubbles School Labels (in a pack of 76) are the best preprinted labels to put on kids clothes and gear."
The Best Labels for Kids Lunch Boxes and Clothing
Wirecutter - A New York Times Company - July 30, 2019
"Prevent lost lunchboxes, bags and clothes with a great pack of labels. Name Bubbles are easy to apply and won’t come off in the wash, but they’re still easy to peel off when needed. (Tip: Use just your last name so the labels will work for multiple siblings.)"
Back-To-School Made Easy
The New York Times
"You will be given a list of camp essentials, follow this list and do not get anything new that you absolutely don’t need to. Stained socks from baseball season, that almost too small fleece that won’t fit in September, perfect! There is no guarantee what will come home and the condition it will come home in. The stuff you do care about, however? Label it! ( We love"
10 Tips For Surviving Your Kids’ First Summer at Sleepaway Camp
Scary Mommy - June 06, 2017
"You could go the custom route, and spring for pre-printed name labels from places like Mabel's Labels or Name Bubbles"
Everything You Need to Pack When Your Kid Starts Daycare
Good Housekeeping - April 05, 2019
In 2010, the year after Name Bubbles opened, Michelle Brandriss started the Giving Program. As a business owner, one of her goals was to help various organizations that support children's health, happiness and education. To date, Name Bubbles has given over $140,000 to various organizations to improve children's lives. Whether it is through monetary donations, volunteerism, or product donations, we like to think that our small business can have a positive impact on a child. For the second year, Name Bubbles is excited to partner with Blessings in a Backpack, a non-profit organization that raises money to provide food on the weekend for grade school children in the U.S. who may otherwise go hungry. In an effort to reach their goal of making hunger-free weekends a reality for children facing food insecurities across the country, Name Bubbles is giving $1 of every school pack product purchased to Blessings in a Backpack for the entire year, our giving campaign starts on July 9th and our goal is to give $20,000 USD by July 9th of 2021. We reached this year's goal of $20,000 and believe it can be done for 2021 as well. Just $130 can feed one child on the weekends over the course of a 38-week school year. By shopping with us this back to school season, we can continue supporting Blessings In A Backpack in feeding over 87,000 children in 1,092 schools throughout the country.
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"I absolutely love these labels!! They really stick and look so professional. I've tried ordering less expensive labels from other places to save money. These labels are worth the money!!"
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"I been with you 10 years already... and still the best"
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"Cute and functional! I started using Name Bubbles labels when my little one first went to daycare at 5 months and we are still using them at almost two years. I love that the stickers coordinate and make it easy to identify all of her items, clothing, food containers, shoes and other supplies."
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"I am honestly beyond impressed with the quality and thickness of these labels! The variety of sizes and applications makes it easy to ensure that everything our kids use at school is clearly labeled. Quick shipping was great too!"
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"Gift for all ages. These are a go to gift for me! Teacher’s, family, and friend’s have all enjoyed them. We all have our own in our family so we can label our belonging’s and it helps keep the peace."
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"These labels are AMAZING. They stay when you want them to i.e. in the dishwasher or wash, but easily peel off when you want them to- mind-blowing!"
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"Love the quality and bright colors! Very pleased with my purchase! Would definitely recommend to every mom!"
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"HIGHLY RECOMMEND! I've ordered from Name Bubbles 3 times and keep coming back for more. Amazing quality, colors and customer service! Some of the stickers have been on my son's clothing and school items for 2 years and have not worn off. Absolutely love!"
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"They're Awesome! We have been using Name Bubbles for over seven years. We love them, especially how well they have held up!"
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"These are the best name labels I've bought! They stay on clothing through washing and wearing for as long as my child is within that particular size. I've tried a few brands and I can say I will never buy anything besides name bubbles moving forward."
For press inquiries, please contact:
Elizabeth Flanagan
(866) 797-6263 ext. 115
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