The Name Bubbles Press Kit

What's In a Bubble? Much More Than a Name.

Name Bubbles began because of a problem many parents have, Michelle Brandriss was frustrated that her son Cooper’s belongings kept getting lost at daycare—her homemade permanent marker-and-masking-tape labeling system simply wasn’t cutting it. The handwritten labels were falling off and mix-ups were happening, Michelle knew she wasn't the only parent dealing with lost items—after all, other kids’ bottles were somehow ending up in her son's bag.
In search of a solution and sensing a business opportunity, Michelle began researching printing methods and product materials for labels to be dishwasher and laundry safe. In January of 2009, Name Bubbles came to life and began selling waterproof kids labels around the world. 
Fast forward 10 years, and Name Bubbles is one of the largest companies of its kind. Michelle grew her business from a basement office startup to an industry leader reaching 90,000+ families a year in over 50 countries around the world. Her formula became the company mantra, produce an excellent product and deliver a happy customer experience.
A special sentiment Michelle has is that Name Bubbles are growing up with children around the world. From babies to big kids, their special name labels stick with them every step of the way and were customized with love.

Press coverage


  • Blessings In A Backpack


    In 2010, the year after Name Bubbles opened, Michelle Brandriss started the Giving Program. As a business owner, one of her goals was to help various organizations that support children's health, happiness and education. To date, Name Bubbles has given over $140,000 to various organizations to improve children's lives. Whether it is through monetary donations, volunteerism, or product donations, we like to think that our small business can have a positive impact on a child. For the second year, Name Bubbles is excited to partner with Blessings in a Backpack, a non-profit organization that raises money to provide food on the weekend for grade school children in the U.S. who may otherwise go hungry. In an effort to reach their goal of making hunger-free weekends a reality for children facing food insecurities across the country, Name Bubbles is giving $1 of every school pack product purchased to Blessings in a Backpack for the entire year, our giving campaign starts on July 9th and our goal is to give $20,000 USD by July 9th of 2021. We reached this year's goal of $20,000 and believe it can be done for 2021 as well. Just $130 can feed one child on the weekends over the course of a 38-week school year. By shopping with us this back to school season, we can continue supporting Blessings In A Backpack in feeding over 87,000 children in 1,092 schools throughout the country.


I absolutely love these labels!! They really stick and look so professional. I've tried ordering less expensive labels from other places to save money. These labels are worth the money!!

Tricia Chamberlain

I been with you 10 years already... and still the best

Cynthia Navedo

Cute and functional! I started using Name Bubbles labels when my little one first went to daycare at 5 months and we are still using them at almost two years. I love that the stickers coordinate and make it easy to identify all of her items, clothing, food containers, shoes and other supplies.

Belen Ramirez

I am honestly beyond impressed with the quality and thickness of these labels! The variety of sizes and applications makes it easy to ensure that everything our kids use at school is clearly labeled. Quick shipping was great too!

Kirby Haines

Gift for all ages. These are a go to gift for me! Teacher’s, family, and friend’s have all enjoyed them. We all have our own in our family so we can label our belonging’s and it helps keep the peace.

Rachelle Franklin

These labels are AMAZING. They stay when you want them to i.e. in the dishwasher or wash, but easily peel off when you want them to- mind-blowing!

Caroline Davis

Love the quality and bright colors! Very pleased with my purchase! Would definitely recommend to every mom!

Zeila Rogers

HIGHLY RECOMMEND! I've ordered from Name Bubbles 3 times and keep coming back for more. Amazing quality, colors and customer service! Some of the stickers have been on my son's clothing and school items for 2 years and have not worn off. Absolutely love!

Kristina L.

They're Awesome! We have been using Name Bubbles for over seven years. We love them, especially how well they have held up!


These are the best name labels I've bought! They stay on clothing through washing and wearing for as long as my child is within that particular size. I've tried a few brands and I can say I will never buy anything besides name bubbles moving forward.

Sara Farkas


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Name Bubbles is proud to be recognized for our award-winning labels and organizational achievements. These industry awards remind us of how far we’ve come in helping families stay organized. They also help keep us motivated to push the envelope further to provide the best labeling solution for all of your daycare, school, camp, and everyday life needs.
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