Capital Region Women@Work’s

JoAnna Schwartz


Apr 09, 20

Earlier this week, Name Bubbles’ Founder and president Michelle Brandriss sat down with Capital Region Women@Work’s Leigh Hornbeck for an exclusive interview and Q&A for their monthly Women@Work Breakfast Interview.

Typically, this interview would be conducted in-person on a panel. However, due to the COVID-19 outbreak and New York State’s Shelter In Place order, the interview took place over a Zoom call and Facebook Live.

The two jumped right in, beginning with a discussion about how Name Bubbles, as a small business, is navigating the challenges of a worldwide pandemic.

Michelle spoke in detail about temporarily pausing operations per New York State mandates, and the steps she’s taken as a leader to make sure Name Bubbles picks up right where it left off when life is ready to get back to normal.

Michelle also stressed the importance of retaining her staff during these difficult times. She told Leigh:

“My concern is their healthcare. Because if they’re not on, they lose their healthcare. We’re in the middle of a pandemic. How can you possibly let people go and have them lose their healthcare at a time like this?”

To Michelle, Name Bubbles is more than just a kids name labels company - it's a family. And just as a mother would sacrifice anything for her children, Michelle has sacrificed for the betterment of her staff.

Michelle then takes some time to talk about her journey and how Name Bubbles went from a concept, to a reality, to a worldwide leader in kids name labels in just 11 years.

The full interview and Q&A can be played here:


Thank you again to Leigh Hornbeck and the rest of the Capital Region Women@Work team for hosting Michelle for your Breakfast Series!

We invite you to reach out to us on social media for any other questions you might have for Michelle and the Name Bubbles team.

JoAnna Schwartz

I’m the Vice President here at Name Bubbles and have had a chance to work in many different areas of the company since I joined in late 2011. I graduated from SUNY Oneonta with a Bachelor of Arts in Art History and Studio Arts in 2010. I naturally...

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