The Name Bubbles Press Kit
What's In a Bubble? Much More Than a Name.
Name Bubbles began because of a problem many parents have, Michelle Brandriss was frustrated that her son Cooper’s belongings kept getting lost at daycare—her homemade permanent marker-and-masking-tape labeling system simply wasn’t cutting it. The handwritten labels were falling off and mix-ups were happening, Michelle knew she wasn't the only parent dealing with lost items—after all, other kids’ bottles were somehow ending up in her son's bag.
In search of a solution and sensing a business opportunity, Michelle began researching printing methods and product materials for labels to be dishwasher and laundry safe. In January of 2009, Name Bubbles came to life and began selling waterproof kids labels around the world.
Fast forward 10 years, and Name Bubbles is one of the largest companies of its kind. Michelle grew her business from a basement office startup to an industry leader reaching 90,000+ families a year in over 50 countries around the world. Her formula became the company mantra, produce an excellent product and deliver a happy customer experience.
A special sentiment Michelle has is that Name Bubbles are growing up with children around the world. From babies to big kids, their special name labels stick with them every step of the way and were customized with love.
Women Who Lead
Times Union - April 08, 2020
Gear & Clothing Labels That Every Kid (& Parent) Needs
Red Tricycle - August 11, 2019
The Best Labels for Kids Lunch Boxes and Clothing
Wirecutter - A New York Times Company - July 30, 2019
Back-To-School Made Easy
The New York Times
10 Tips For Surviving Your Kids’ First Summer at Sleepaway Camp
Scary Mommy - June 06, 2017
"You could go the custom route, and spring for pre-printed name labels from places like Mabel's Labels or Name Bubbles"
Everything You Need to Pack When Your Kid Starts Daycare
Good Housekeeping - April 05, 2019
Blessings In A Backpack
In 2010, the year after Name Bubbles opened, Michelle Brandriss started the Giving Program. As a business owner, one of her goals was to help various organizations that support children's health, happiness and education. To date, Name Bubbles has given over $140,000 to various organizations to improve children's lives. Whether it is through monetary donations, volunteerism, or product donations, we like to think that our small business can have a positive impact on a child. For the second year, Name Bubbles is excited to partner with Blessings in a Backpack, a non-profit organization that raises money to provide food on the weekend for grade school children in the U.S. who may otherwise go hungry. In an effort to reach their goal of making hunger-free weekends a reality for children facing food insecurities across the country, Name Bubbles is giving $1 of every school pack product purchased to Blessings in a Backpack for the entire year, our giving campaign starts on July 9th and our goal is to give $20,000 USD by July 9th of 2021. We reached this year's goal of $20,000 and believe it can be done for 2021 as well. Just $130 can feed one child on the weekends over the course of a 38-week school year. By shopping with us this back to school season, we can continue supporting Blessings In A Backpack in feeding over 87,000 children in 1,092 schools throughout the country.