The Name Bubbles Press Kit

What's In a Bubble? Much More Than a Name.

Name Bubbles began because of a problem many parents have, Michelle Brandriss was frustrated that her son Cooper’s belongings kept getting lost at daycare—her homemade permanent marker-and-masking-tape labeling system simply wasn’t cutting it. The handwritten labels were falling off and mix-ups were happening, Michelle knew she wasn't the only parent dealing with lost items—after all, other kids’ bottles were somehow ending up in her son's bag.

In search of a solution and sensing a business opportunity, Michelle began researching printing methods and product materials for labels to be dishwasher and laundry safe. In January of 2009, Name Bubbles came to life and began selling waterproof kids labels around the world.

Fast forward 17 years, and Name Bubbles is one of the largest companies of its kind. Michelle grew her business from a basement office startup to an industry leader reaching 90,000+ families a year in over 50 countries around the world. Her formula became the company mantra, produce an excellent product and deliver a happy customer experience.

A special sentiment Michelle has is that Name Bubbles are growing up with children around the world. From babies to big kids, their special name labels stick with them every step of the way and were customized with love.

kids in school with name bubbles labels

Press Inquiries

For media requests, or additional asset downloads, please reach out directly.

PR@NameBubbles.com

Press Coverage

July 21, 2025
35 Back-to-School Organization Ideas for a Stress-Free School Year

"Between the bus ride, the long days at school and extracurricular activities, it's easy for things to get misplaced. Pick up personalized tags with your child's name to help them keep track of their supplies, clothes, gear and lunch box."

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Update July 17th, 2025
Back-To-School Made Easy

"Prevent lost lunchboxes, bags and clothes with a great pack of labels. Name Bubbles are easy to apply and won’t come off in the wash, but they’re still easy to peel off when needed. (Tip: Use just your last name so the labels will work for multiple siblings.)"

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July 17, 2025
Surprising Back-to-School Buys Your Future Self Will Thank You For

"Between lost jackets and mystery water bottles, labeling everything is key. Stock up on Name Bubbles...Stick them on everything: water bottles, lunch boxes, books, socks, undies—seriously, everything."

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July 4, 2025
23 things you never knew you needed for summer camp season, but can get from Amazon ASAP

"Name stamp or non-iron fabric labels – faster than writing on everything your kid goes to camp with."

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May 23, 2025
What to Pack for Summer Camp

"These stick-on labels come in dozens of styles, are fade resistant, and shouldn’t come off in the dryer."

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We Love It: Toys, Baby Gear & More

"...designed to handle everything in the great outdoors."

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February 28, 2025
The Baby and Family Products You Should Stock Up on During Sales Events
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January 10, 2025
Name Bubbles For The Win!

"Name Bubbles gives you peace of mind knowing your kids’ things are labeled, traceable, and coming back home where they belong."

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August 5, 2024
The best customizable kids' name labels that ensure their lost stuff gets back to you

"Name Bubbles are a great option from daycare through high school given their wide array of sizes, styles and formats."

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July 25, 2024
Michelle Brandriss: Label Everything! - Preparing for Back to School & Daycare
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September 6, 2023
Skimm Faves: August’s Bestselling Mini Backpack and More Back-to-School Essentials

"Sure beats hand-sewing them into clothes, like your parents might have done for you. Choose from various packages and designs, then enjoy sticking dishwasher- and washing machine-safe name labels on anything and everything you and your children own."

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December 1, 2022
Gifts For New And Expectant Parents

"The Daycare Labels Packs are a must to make sure all of your little one’s belongings, including bottles, toys, clothing, and more, return home at pick-up. From bottles to bibs and those extra changes of clothes, these laundry and dishwasher-safe baby labels for daycare are made to stick through it all."

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August 5, 2022
All the Back to School Gear Kids Needs to Start the Year Off in Style

"The customizable styles stay stuck on supplies (and clothes) all year. Plus they're dishwasher-, microwave- and laundry-safe."

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August 3, 2022
Michelle Brandriss started Name Bubbles at home. Now it ships products to 50 countries.

"After sales volume nearly tripled last summer, Michelle Brandriss decided to double manufacturing capacity at Name Bubbles, the label printing company she started out of her basement 13 years ago."

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June 20, 2022
The 4 Best Clothing Labels For Daycare — So It’s Easy to Find Your Kid's Stuff

"It's super easy to stick them onto anything — a change of clothes, a towel, a water bottle — and they've been as reliable as they are cute. They hold up impressively well. Plus, he's been able to recognize the cute rainbow icon for his stuff. I'll be ordering these again when little brother starts daycare." -Ileana Morales Valentine, Scary Mommy Associate Editor"

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April 8, 2020
Women Who Lead

"Join Women@Work for a conversation with Michelle Brandriss, founder and president of NameBubbles.com, which offers a variety of kid-proof labels that can be used on clothing, toys, baby bottles, school supplies, storage containers and more."

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August 11, 2019
Gear & Clothing Labels That Every Kid (& Parent) Needs

"Name Bubbles’ adorable peel-n-stick labels are a school year accessory that doubles up on giving back. One, it gives your mini scholar the means to track her supplies in the daily shuffle, even when you throw them in for a good clean in the dishwasher or laundry. Two—Name Bubbles will donate $1 of every School Pack purchase to the Miracle Foundation, so orphans around the globe can access education and opportunity. Give a little bit, get a serious “lot” with these do-good labels. Psst ... our editor put them to the test and to date they've yet to peel off!"

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April 5, 2019
Everything You Need to Pack When Your Kid Starts Daycare

"You could go the custom route, and spring for pre-printed name labels from places like Mabel's Labels or Name Bubbles"

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June 6, 2017
10 Tips For Surviving Your Kids’ First Summer at Sleepaway Camp

"You will be given a list of camp essentials, follow this list and do not get anything new that you absolutely don’t need to. Stained socks from baseball season, that almost too small fleece that won’t fit in September, perfect! There is no guarantee what will come home and the condition it will come home in. The stuff you do care about, however? Label it! ( We love namebubbles.com.)"

Awards

July 30, 2025
PureWow Happy Kid Awards - Best Name Labels
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July 17, 2025
The Best Labels for Kids Lunch Boxes and Clothing
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July 16, 2025
National Parenting Product Awards - Name Stamp
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February 21, 2025
National Parenting Product Awards - Mega Daycare Pack
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February 21, 2025
National Parenting Product Awards - Day Camp Labels Pack
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April 17, 2024
Parents' Picks Awards - Daycare Labels Pack
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January 1, 2024
National Parenting Product Awards - Camp Labels
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November 1, 2023
Mom's Choice Award - Clothing Labels
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October 1, 2023
Mom's Choice Award - School Labels
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2021
Silver Stevie Award for Women-Run Workplace of the Year
2021
Bronze Stevie Award for Female Entrepreneur of the Year
January 1, 2014
Mom's Choice Award - Daycare Labels
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January 1, 2014
Mom's Choice Award - Allergy Alert Labels
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Downloads

Preview of Name Bubbles 3x3 Logo Name Bubbles 3x3 Logo
Preview of Name Bubbles 5x5 Logo Name Bubbles 5x5 Logo
Preview of Name Bubbles 7x7 Logo Name Bubbles 7x7 Logo
Preview of Waterproof Labels Waterproof Labels
Preview of Summer Camp Labels Summer Camp Labels
Preview of School Supply Labels School Supply Labels
Preview of Lunchbox Labels Lunchbox Labels
Preview of Clothing Stamp Clothing Stamp
Preview of School Labels School Labels
Preview of Clothing Stamp Clothing Stamp
Preview of Baby Labels Baby Labels
Preview of Daycare Labels Daycare Labels
Preview of Backpack Labels Backpack Labels

Videos

Testimonials

Current Partnerships

Start Early

Name Bubbles is proud to partner with Start Early, a national early childhood nonprofit with more than 40 years of advancing high-quality early learning and care for families from before birth through early childhood. Start Early combines research, policy, and hands-on programming in homes and classrooms, along with educator training and workforce development, to ensure every child is ready for school and life. Their impact spans all 50 states and reaches more than 4 million children nationwide. Through this 2026 partnership, Name Bubbles is providing financial support and product donations to strengthen programs serving families, educators, doulas, and home visitors. Our durable, personalized name labels will be distributed through Start Early’s directly operated programs, helping caregivers stay organized, reduce daily stress, and create calmer, more supportive learning environments. We are honored to support the families and programs that give children the strongest possible start.

https://www.startearly.org